Wednesday, November 19, 2008

Logistics, Sounds Heavy

Logistics is a 1000 LB per cubic foot word, DENSE. Logistics is coordinating the flow of information, products, people. Changing there directions and making it work for a given cause or an objective. Carpool, Iraq, Nasdaq, all of the above. So why do I choose to use it? What context? The Viking likes to get knee deep in the (you know its coming) logistics of moving people's personal and business effects. The Viking (I guess I can talk in third person) involves himself in the details. Waist deep. Hong Kong underwear, death in the family, new hotel project. All of these I deal with on a daily basis. Putting the wheels in motion. Making a sale. Join me for the ride. Because the Viking is here to guide you.

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